We help organisations achieve change through
strategic storytelling frameworks.
Change the story.
Change the outcome.
In every great story the hero is forced to re-evaluate, reframe, and recommit as the stakes rise and the challenges increase.
Organisations around the world are experiencing moments like these with increasing urgency. Whether due to rapid technological breakthroughs or shifting economic landscapes – the old way of doing things no longer serves them and the future feels uncertain.
At these crossroads, you either stall or commit to achieving change.
We exist to help leaders and teams navigate these crucial turning points. By reframing challenges through the language of story, we uncover meaning, build alignment, and help to chart a clearer path forward.
This is your story. Our role is to support your transformation with proven tools that build clarity, resilience, and direction when it matters most.
How We Help
Change affects everyone – but not always in the same way.
That’s why we offer two specialised approaches to meet your needs:
Leadership Teams: Leading Change Through Story
In periods of transformation, organisations often focus on external targets without addressing the internal belief systems, behaviours and cultural norms that determine whether those goals are achievable.
Delivered through workshops and away days, our practical story framework approach helps leadership teams clarify the change they are trying to lead, identify the hidden blockers that could undermine progress, and define the shifts required to move the organisation forward.
The result is a clearer shared narrative, stronger strategic alignment, and a practical roadmap for making change easier to communicate, embed and sustain within a more adaptive culture.
For People at Every Level: Achieving Change Through Story
Transformation only works when people understand the change taking place, believe they have a meaningful role within it the future it’s creating, and feel motivated to help move it forward.
Our story-driven workshops help teams make sense of the change process, understand how it impacts them personally, and move from feeling like victims of change to active participants in a future they are excited to help create.
By giving teams a simple, human framework for navigating uncertainty, we help reduce resistance, build agency and turn strategic change into something teams leverage for postive outcomes long-term.
The Power of Story In Times of Change
All change is filtered through the lens of story.
Stories have resonated and endured for generations because they help us understand the process of change. From ancient myths to modern films there’s one constant: the hero has to grow to succeed. Think of Odysseus. Or Elle in Legally Blonde. The obstacles they faced weren’t just external — meaningful change required an inner shift.
You can think about stories as humanity’s earliest technology for understanding the world around us. They matter because they mirror what it takes to overcome challenges and achieve change in real life. And humans are hardwired for story. A study by Stanford University showed we remember facts delivered in stories by up to 22x more than just the information alone.
So whether you’re setting new business aspirations, responding to internal transformation, or supporting your team to hit their objectives, stories are the most effective way to understand your organisation’s change and navigate through it.
The clearer the story you’re telling, the more effectively people move with you.
Our People
Drawing on over twenty years’ combined experience across television, advertising, learning and culture, we have a proven record of helping teams achieve desired changes and outcomes in challenging times.
Billy Cook
Billy is a story expert and creative strategist with over 13 years experience shaping internationally acclaimed television drama. With work spanning hit series such as the BBC’s global phenomenon POLDARK, he has helped to bring powerful and emotionally resonant stories to millions.
Now, Billy helps teams and individuals use the power of story to successfully navigate uncertainty and overcome limitations so they can achieve meaningful change and new goals.
Matthew Cook
Matt is a leading Culture and People specialist and former co-host of an Apple #1 Business Podcast ‘Eat Sleep Work Repeat’.
His expertise lies in helping people realise their potential and supporting organisations to design the right environment, systems and mindsets to facilitate this.
Matt is a practitioner of Non-Violent Communication and Immunity to Change coaching models; a Mental Health First Aider and CIPD L3 HR qualified.
